CV

My Career Experience

AKQA // April 2014 - April 2017

SENIOR BRAND STRATEGIST / STRATEGY DIRECTOR CONSULTANT AT AKQA ITALY

Creative strategy and brand planning consultant on major clients such as Red Bull, Illy (coffee), Lavazza, Diesel (fashion), Maserati (Luxury cars) and Zegna (luxury fashion).
Key senior strategic direction in pitches to gain new business, winning Zegna - global launch of Z-Zegna in USA/Europe (youth fashion brand within Zegna), Maserati, among various successful projects such as Audi and Nike.

Red Bull Studios, London // June 2013 - Dcember 2013

STRATEGIC BRAND MANAGER AT RED BULL UK

Creative Strategy, Brand Building & Identity, Insight Research & Knowledge Management.
Support to the Brand Team on business planning 2014 working across all business units within Red Bull (from culture to events, music academy, sports, athletes, street art…)
Mapping of consumer insights and identification of new business opportunities to stretch the brand proposition, based on constant monitoring of trial & awareness/category trends.

KASTNER & PARTNERS global agency for Red Bull // April 2011 - December 2012

SENIOR BRAND PLANNER AT KASTNER & PARTNERS LONDON ON RED BULL

Creative Strategy & Brand Planning for RED BULL.
I fuelled the creative team with a fresh strategic approach, providing them with a solid creative platform to make ideas flourish, working on international and UK projects.
Culture projects to bring to life the mind/creative side of the brand, such as Red Bull CANIMATION and Revolutions in Sound @ London Eye

WOOLRICH // June 2015 - December 2015

SENIOR BRAND STRATEGY CONSULTANT AT WOOLRICH ITALY HQ BOLOGNA

Brand strategy for WOOLRICH John Rich&bros focusing on European and USA markets / strategic direction on qual-quant research to define brand segmentation and business planning 2016-2018 of Woolrich.

Terranova // April 2017 - October 2018

BRAND STRATEGY CONSULTANT

• Brand planning consultant for Terranova retailer brand, a fast fashion brand that needed to set its own values and brand purpose. Strategic definition of brand why/purpose and creative direction of a campaign “A Positive View” to bring to life for consumers through different pillars, via digital, online and instore media, the new brand values and ethics, to meet the new target’s (teens/GenZ) needs.

LUXOTTICA // July 2015 - December 2015

RESEARCH & INSIGHTS CONSULTANT AT LUXOTTICA ITALY HQ MILAN

Insights discovery, Trend & Consumer engagement studies to reposition and relaunch ARNETTE: deep engagement with surf&skate communities and GenZ/Millennial understanding, to make the brand relevant to cool youth tribes // Global brand repositioning with youth twist of Arnette – a classic Californian surf&skate eyewear brand acquired by LUXOTTICA.

Sense Worldwide // January 2010 - April 2011

RESEARCH ANALYST / SENIOR CONSUMER INSIGHTS RESEARCHER

Major clients worked for include, in order of recency: Barclays, ITV, Nike, Johnson&Johnson, BCBS (USA Insurance).
Analysis and synthesis of insights and research findings, as tools to unlock innovative and strategic opportunities for brands, helping clients get closer to their consumers.
In 2010 I led over 60 consumer and expert interviews globally, meeting people in Paris & Rome, Chicago & Dallas and around the UK.

FITCH Design London // April 2007 - December 2009

BRAND PLANNER AT FITCH DESIGN LONDON

Planner on CAMEL & Japan Tobacco International.
I worked on the re-positioning of the Camel Brand globally.
Strategic development of Camel Brand Positioning Statement, Brand Essence, Brand Archetype and Personality, Content Platform and Campaign Idea.

Naked London // October 2008 - April 2009

COMMUNICATION STRATEGIST AT NAKED LONDON

Worked on NOKIA on various projects part of the successful Eco-Green Campaign “The Power of WE: - Working together to protect the environment”.
My Naked team won the Gran Prix and a Gold at the GREEN AWARDS 2008 in London, with the NOKIA “Power of WE:” campaign

CV: CV